Month: February 2023

Categories
Restaurants Point Of Sale

How Retail Leverages Self-service for Increased Sales

Each year, retailers strive to find a balance between competitiveness and profitability. Consumers, with more choices than ever before, are looking for the best products, experiences, and prices. Retailers are doing their best to deliver; however, with an average net margin of only 2.65%, increasing store traffic, finding efficiencies, and cutting costs are essential to staying in the black. To maintain market share in this dynamic space, retailers are turning to interactive digital experiences as a solution.

How Interactive Touch Screens in Retail Lead to Increased Revenues and Profitability

The transition to digital engagement in retail has been gaining ground over the past few years, but it was accelerated in 2020 due to the COVID-19 pandemic. E-commerce skyrocketed, growing 43% in the U.S. in 2020, and ushering in a new era of digital-first consumers. When stores reopened, shoppers expected the same access to information and instant gratification that e-commerce provides, driving brick-and-mortar retailers to adapt in-store experiences to meet those demands.

However, the shift in consumer behaviors coincided with supply chain disruptions and shortages that led to rising costs. These changes created an urgency to find solutions that help businesses improve efficiency and profitability.

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Categories
Restaurants Point Of Sale

Retail In 2023: Key Considerations For The Future Of Shopping

As the retail industry continues to evolve in the wake of the pandemic, it is essential for retailers to stay ahead of the curve and meet the needs of the post-pandemic shopper. Tony Boncore, one of Honeywell’s retail experts, has identified the biggest change that will impact retailers in 2023: consumers. With easy access to information and options, shoppers have become more demanding and expect their needs to be met immediately.
In order to adapt to this new normal, retailers must adopt a unified commerce approach. This means meeting customers everywhere, from stores to websites to social media channels, with consistently excellent shopping and buying experiences. Additionally, retailers must minimize friction in all areas, from the salesfloor to the checkout experience.
To sustain or grow brick-and-mortar sales, retailers must invest in technology that enhances the frontline worker experience. This includes equipping salespeople with the technology they need to deliver a great customer experience and mimicking the personal devices workers use every day.
Finally, retailers must recognize that their employees are shoppers, too, and understand the shopping experience. By investing in in-store technology, retailers can align everyone’s expectations and drive productivity.
By taking these

steps, retailers can ensure they are ready to meet the needs of the post-pandemic shopper.

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Categories
Hospitality Point Of Sale

The Tech You Need To Create Connected POS Workstations In Your Industry

The Benefits of Connected POS Workstations

As businesses strive to stay competitive, they are increasingly turning to connected POS workstations to help them overcome the challenges of rising overhead and labor costs, increased online competition, and customer loyalty. Connected workstations feature terminals or tablets and stands, printers, scales, and online ordering integration to increase productivity and efficiency. These solutions can help merchants future-proof their IT investments, while also providing value-added resellers (VARs) and other point-of-sale (POS) solution providers with the opportunity to strengthen relationships with their clients and boost their bottom line.

Connected POS workstations can help businesses combat labor shortages, manage online orders and delivery, and accept new payment methods. Automating processes and deploying self-service kiosks can streamline order entry and payments, while backend-connected workstations can help organize operations and ensure customers receive accurate, on-time orders. Additionally, POS hardware can give employees managing online orders and delivery the freedom to print from any location in the restaurant.

By implementing connected POS workstations, businesses can future-proof their IT investments, increase productivity and efficiency, and provide employees with the tools to enhance customer relationships.

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